Murcia’s picture-postcard beach coves and verdant natural landscapes remain a favourite option for international tourists seeking eco-friendly holiday destinations this summer. Like other popular environmentally-friendly holiday resorts around the country, the region is benefitting from Spain’s increasing commitment to sustainable tourism.
According to a study by Mastercard and Turespaña (the national Spanish tourism board), 38 per cent of tourists who consider themselves “sustainable” rate Spain as the best tourist destination, highlighting such aspects as an excellent infrastructure network and holiday areas free from overcrowding.
Responding to the results of the study, Turespaña general manager Miguel Sanz said Spain’s vast protected areas, comprehensive use of renewable energies, extensive high-speed rail network and other local initiatives were “great advantages for the country to be recognised as the most sustainable holiday destination”.
Mastercard Spain general manager Paloma Real noted that data from the study reflected Spain’s commitment to a sustainable form of tourism that attracts visitors who are themselves committed not only to the environment but also to other factors such as support for the local population.
In Murcia, the regional government launched a pre-summer campaign – with tennis star Carlos Alcaraz as an official ambassador – to showcase the Costa Cálida’s stunning natural attractions.
These include 270 kilómetros of coastline, more than 100 beaches, a diverse array of nautical and skin diving activities and iconic natural landscapes, as well as culture, gastronomy, leisure and festivals throughout the year.
One of Murcia’s most picturesque coves has also just been named as the second best beach in Spain, as judged by readers of Condé Nast Traveler.
Bolonia beach in Tarifa (Cádliz province) sealed top place in the readership survey, while Cala Cortina in Cartagena was runner-up.
Earlier this year Murcia launched a new travel website to make the region’s attractions more accessible for tourists.