Pilar de la Horadada town lies 2 km inland, on the Costa Blanca, and is a popular holiday destination. The area offers several kilometres of wide sandy beaches, small intimate coves and a landscape of great natural and scenic beauty, with the Sierra Escalona bordering along the urbanization Pinar de Campoverde, well worth a visit of nature lovers.
A sporting marina is situated near the 16th century watchtower on the coast at Torre de la Horadada, offering 539 mooring berths for boats of up to 12 meters, a ramp, dry dock and several workshops.
This part of Spain has attracted people since prehistoric times, but the first who left substantial traces were the Iberian people, traders, who lived and worked from Upper Andalusia to the South of France, until 150 BC by when they were fully ‘Romanized’.
There are remains of a Roman quarry on the coast at Mil Palmeras beach, that probably provided the stones for the Roman highway, the Via Augusta, between Cartagena and Elche.
Pilar’s museum is small but has an interesting exhibition of its rich history.
The municipality of Pilar de la Horadada offers 5 km of beautiful blue flag beaches with clear shallow waters that makes it also safe for small children to have a bath.
Water sport enthusiasts have a range of possibilities, such as sailing, diving, skiing or fishing excursions, organized by the nautical club at the marina.
Thanks to the good quality of the sea water in the area, the Mediterranean tape-weed, a sea grass that only grows in unpolluted waters, forms large underwater meadows that prevent erosion of the sea soil.
The mild climate in the region makes the area a perfect destination for golf lovers, who can enjoy one of the many golf courses virtually all year round, with facilities to accommodate golfers of every level.
The nearest 18-hole golf course is to be found 5 minutes out of town, at the beautiful Lo Romero Golf Course.
The fertile inland plains produces an abundance of fresh fruit and vegetables, seafood is landed daily by the local fishing fleet and farmed meat and game are brought down from the mountains, ensuring a rich selection of foods to suit every taste in which rice is prominent.
The town, as well as the coastal area, offers a variety of bars and restaurants which suit every taste and budget.
The town hall of Pilar de Horadada offers many occasions to celebrate the Spanish way of life, starting in January with Three Kings, followed by Carnival in February and Holy Week (Semana Santa) in March or April. The first weekend in May is reserved for the Feria de Sevillanas, while around the 15th the Romeria de San Isidro takes place.
In the night of 24th June the beaches are full with families, making huge camp fires and taking a dip in the sea at midnight. It is the only day of the year that camp fires and camping is officially allowed on the Spanish beaches. On 16th July the coastal villages honour the Patron Saint of the fishermen, Virgen del Carmen, during a procession on the sea.
August, being the holiday season for Spanish residents, brings the Fiestas de Verano (Summer Parties) with regattas, sport tournaments on the beach, music festivals, the golf open and many, many other activities stretching out into September.
In October are the Saint Patron Festivities of the city in honour of Our Lady of the Pillar, starting with the flower offering on the 11th, covering the façade of the town’s church, and the float parade on the last day.